Varkeys Bakery and Supermarket is the leading supermarket chain in Kerala, India. Keeping pace with the growing customer needs the first Discount Hypermarket – “V Mart” was started in 2004 at Cochin, Kerala , India. Both Varkeys Bakery and Supermarket and V-Mart , Hyper Market comes under the banner Varkeys Retail Ventures Pvt. Ltd. The Stores and its concepts have played a vital role in revolutionizing the tastes & shopping patterns of the people of Kerala. Providing all the needs of a household under one roof, it has made its mark as a “single stop shop” for its customers. With an approach that beats the traditional stores, this idea made itself big in 1984 when Mr. Ittiachan foresaw that